What is happening: The canned tuna supply chain is tumbling in the 21st century, as the food is proving less popular now.
Why is this happening: Consumers are now turning to healthier options, as tuna’s popularity tumbles from 20th century levels. This shows how even stapled diet foods can lose their touch over time. Technology has also had a devastating effect on the industry, with advancements in areas such as fish farming making fresh produce far easier and cheaper to come by.
Who is this affecting: The market leaders who control 80% of the market are StarKist Co, Bumble Bee Foods LLC, and Chicken of the Sea International.
Numbers: Consumption of the product has fallen a huge 42% over the past 30 years.