What is happening: Maersk, the largest container line by capacity in the world, is hoping that new technology may help to speed up mega-ship efficiency.
Mega-ship: When these large vessels roll into a port, it takes up to 3,000 workers three days to completely load and unload them.
Customers: Retailers and manufacturers rely on time efficiency and reliability to meet their own delivery needs, so it is important for ships to be unloaded/loaded on time every time.
Reliability: In recent years, this reliability has gone out of the window, as larger ships present larger problems at shipping terminals.
Technology: Maersk have a new strategy to help solve these issues, relying on technology for efficiency. Automation, sensor tech, and digital apps are just a few way the carrier hopes to improve tracking, speed, and transparency.