What is happening: The coconut oil supply chain is taking a hit, as prices have dropped more than half over the past year.
Medical reports: A large contributor to the decline has been the emergence of several reports claiming coconut oil is high in saturated fats.
Industrial: Industrial use has also dropped due to falling crude prices.
Imports: Coconut imports into the US were down 4% over the last 12 months. It now makes up just 2% of the world wide vegetable oil consumption.
Avocado: However, Avocado oil is said to be on the up due to apparent health benefits.