What is happening: Some small sheep farms in NA are hitting back at animal rights groups after coming under attack for the treatment of their flocks.
Criticism: Groups, such as the People for the Ethical Treatment of Animals, have been fighting the poor treatment of sheep in the wool supply chain.
Small farms: However, small farms feel like they are suffering punishment for the misdeeds of a few large wool producers. They believe they are being treated as if they are animal hunters.
Retailers: These small farms have been heard by some wool-using retailers who agree with the false tarnishing.