What is happening: Retailers and stores alike are finding it extremely difficult to grow their brands without a successful e-commerce presence.
Amazon: The retail and delivery giant Amazon are leading by example, as their impressive e-commerce systems entices shoppers away from physical stores.
Retailers: Brands like Target, Costco, and Walmart have also been using e-commerce to drive sales. Each have worked hard on their online systems and offerings, as well as setting up in-store e-commerce initiatives like pickup and delivery.
Unsuccessful: Other companies such as Macy’s, Kohl’s, J.C. Penney, and L Brands suffered weaker than expected sales last month. This is largely down to the old fashioned department stores that can often be overstocked. A shift to e-commerce is needed for survival and progress in the modern world.