What is happening: Ryder have announced it will now expand its COOP truck share platform to Florida too.
What does this mean: This means two things, COOP is performing well, and Ryder believe Florida is the perfect place to expand and experiment further.
COOP: The platform is a tool to allow truck and trailer sharing between trusted owners. It was launched in March 2018, but was restricted to the Atlanta metropolitan region.
Success: In under a year, Ryder claims that 300 separate companies now use COOP. They also say these businesses generate on average an extra $7,000 since joining.
What did Ryder say: “COOP allows fleet owners to safely generate revenue by sharing idle trucks and trailers while providing a new source of rental vehicles from a network of trusted peers.”
What did COOP general manager, Rich Mohr say: “Ryder makes a commission off of each transaction on COOP. It also presents an avenue for non-Ryder customers to explore other Ryder services such as vehicle coverage and maintenance services.”