What is happening: Amazon is now pushing to roll out a bigger line of exclusive products.
Consumer-goods: Amazon is asking various consumer-goods companies to create exclusive brands for the retail giant.
Why is this happening: Amazon have deduced that creating the product lines themselves is too expensive, and difficult to maintain, hence why they are outsourcing.
Manufacturers: The manufacturers behind the products themselves would usually sell through a whole range of different retailers, rather than Amazon exclusive. However, the aim is that Amazon will be provided with a stream of exclusive products, and the manufacturers will be boosted by the giant platform.
Control: This is the latest example of Amazon trying to control the supply chain, as they take steps towards manufacturing. This would enable them to make the products, ship them, and deliver them.