What is happening: Shippers are starting to invest more in visibility and tracking in their supply chains.
Demand: There is a growing demand for technology that can provide up-to-the-minute information on exactly where goods are.
Positives: This kind of tech can come in useful for time sensitive deliveries and the general flow of a supply chain, allowing a company to pinpoint where delays are happening, as well as being able to know for certain where their product is.
FourKites: The startup business FourKites offers exactly this, and has been given a new round of $50m in backing to expand their technology, reach, and capabilities. The company currently concentrates on US trucking, but will likely use the investment to expand into airfreight and international markets.